DIRECT lines inconsistent with public data
100 −14 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 100)
line 11 inmobi.com,cb6a6239dfec478f818c1ffca00ca440,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 12 opera.com,pub8613009987200,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 13 opera.com,pub11330246048832,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 17 different companies
line 14 sharethrough.com,Uc8GWHvM,DIRECT,d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 245 appnexus.com,12616,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 6 different companies
line 246 admanmedia.com,647,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: anzu.io domain in sellers.json: anzu.io
line 247 aps.amazon.com,42df5c79-9a6a-4118-b46f-dd311cf16fb8,DIRECT
→ observed: the same account is marked DIRECT by 16 different companies name in sellers.json: ApexFlow domain in sellers.json: apexflowsdk.com
line 248 pubmatic.com,166385,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Anzu domain in sellers.json: anzu.io
line 249 opera.com,pub6148735850944,DIRECT,55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 62 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 250 adwmg.com,101282,DIRECT,c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Anzu domain in sellers.json: anzu.io
line 1082 uis.mobfox.com,2158,DIRECT,5529a3d1f59865be
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: MiniClip.com domain in sellers.json: miniclip.com
line 1083 foxpush.com,11233319,DIRECT
→ observed: the same account is marked DIRECT by 14 different companies name in sellers.json: Detik domain in sellers.json: detik.com
line 1084 opera.com,pub10908243052672,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 12 different companies
line 1085 onetag.com,82e44d118b79600,DIRECT
→ observed: the same account is marked DIRECT by 79 different companies
line 4771 teads.tv, 13576, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Premium Publicidade e Marketing Ltda domain in sellers.json: premiumads.com.br
line 4772 onetag.com, 5adaad445a0a050, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Premium Publicidade e Marketing LTDA domain in sellers.json: premiumads.com.br
line 4773 onetag.com, 5adaad445a0a050-OB, DIRECT
→ observed: the same account is marked DIRECT by 63 different companies
line 4774 criteo.com, B-064291, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 67 different companies
line 4775 themediagrid.com, DKRL8Y, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 64 different companies
line 5291 gameloft.com, 198101, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 5294 rubiconproject.com, 14554, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Gameloft SE domain in sellers.json: gameloft.com
line 5295 smartadserver.com, 1640, DIRECT, 060d053dcf45cbf3
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Gameloft domain in sellers.json: gameloft.com
line 5296 sharethrough.com, 1640, DIRECT, 060d053dcf45cbf3
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Gameloft domain in sellers.json: gameloft.com
line 5297 indexexchange.com, 200201, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 7 different companies
line 5298 smartclip.net, 2493, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Gameloft domain in sellers.json: gameloft.com