DIRECT lines inconsistent with public data
123 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 123)
line 169 vidazoo.com, 6763f7632381fc1150a4f706, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies name in sellers.json: Aretis Limited domain in sellers.json: hungrystudio.com
line 1623 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 1624 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 1628 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 2127 sonobi.com, 8ef6b65eef, DIRECT, d1a215d9eb5aee9e
→ observed: the same account is marked DIRECT by 4 different companies
line 2129 smartyads.com, 1063, DIRECT, fd2bde0ff2e62c5d
→ observed: the same account is marked DIRECT by 4 different companies
line 2139 smaato.com, 1100046656, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 4 different companies
line 2140 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 2190 lemmatechnologies.com, 680, DIRECT, 7829010c5bebd1fb
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Admix domain in sellers.json: admixplay.com
line 2194 smartyads.com, 1272, DIRECT, fd2bde0ff2e62c5d
→ observed: the same account is marked DIRECT by 4 different companies
line 2198 eskimi.com, eas-2020000002, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 2199 brightmountainmedia.com, 2686214, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 2200 pubmatic.com, 159527, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Bright Mountain Media domain in sellers.json: brightmountainmedia.com
line 2201 appnexus.com, 9914, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 2202 uis.mobfox.com, 303-b4233, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: TAPNATION domain in sellers.json: tap-nation.io
line 2203 mobfox.com, 303-b4233, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 4 different companies
line 2210 sonobi.com, 71169bd4a5, DIRECT, d1a215d9eb5aee9e
→ observed: the same account is marked DIRECT by 27 different companies
line 2238 yahoo.com, 58701, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 2256 rhythmone.com, 935070073, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 4 different companies
line 2257 video.unrulymedia.com, 935070073, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 2258 waardex.com, 92795, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 2270 movve.com, 4090967, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 2271 vidoomy.com, 4090967, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 2308 adbro.me,d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc,DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 2336 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com