The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.
Evidence (17)
line 63 improvedigital.com, 1552, RESELLER
→ sellers_json=https://improvedigital.com/sellers.json
line 66 improvedigital.com, 2050, RESELLER
→ sellers_json=https://improvedigital.com/sellers.json
line 92 risecodes.com, 63832beef8189a00015cb6d3, RESELLER, 79929e88b2ba73bc
→ sellers_json=https://risecodes.com/sellers.json
line 93 rubiconproject.com, 15994, RESELLER, 0bfd66d529a55807
→ sellers_json=https://rubiconproject.com/sellers.json
line 97 rubiconproject.com, 21506, RESELLER, 0bfd66d529a55807
→ sellers_json=https://rubiconproject.com/sellers.json
line 100 rubiconproject.com, 25308, RESELLER, 0bfd66d529a55807
→ sellers_json=https://rubiconproject.com/sellers.json
line 120 triplelift.com, 13884-EB, RESELLER, 6c33edb13117fd86
→ sellers_json=https://triplelift.com/sellers.json
line 122 xandr.com, 10736, RESELLER, f5ab79cb980f11d1
→ sellers_json=https://xandr.com/sellers.json
line 148 pubmatic.com, 156077, RESELLER, 5d62403b186f2ace
→ sellers_json=https://pubmatic.com/sellers.json
line 151 pubmatic.com, 157420, RESELLER, 5d62403b186f2ace
→ sellers_json=https://pubmatic.com/sellers.json
line 173 xandr.com, 12279, RESELLER, f5ab79cb980f11d1
→ sellers_json=https://xandr.com/sellers.json
line 197 video.unrulymedia.com, 2564526802, RESELLER
→ sellers_json=https://video.unrulymedia.com/sellers.json
line 257 adform.com, 3133, RESELLER
→ sellers_json=https://adform.com/sellers.json
line 283 themediagrid.com, uot45z, RESELLER, 9fac4a4a87c2a44f
→ sellers_json=https://themediagrid.com/sellers.json
line 388 google.com, pub-3769010358500643, RESELLER, f08c47fec0942fa0
→ sellers_json=https://realtimebidding.google.com/sellers.json
line 415 lijit.com, 237756-eb, RESELLER, fafdf38b16bf6b2b #SOVRN
→ sellers_json=https://lijit.com/sellers.json
line 488 pubmatic.com, 156077, RESELLER, 5d62403b186f2ace
→ sellers_json=https://pubmatic.com/sellers.json