DIRECT lines inconsistent with public data
106 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 106)
line 3 facebook.com, 300466985746409, DIRECT, c3e20eee3f780d68
→ observed: the same account is marked DIRECT by 4 different companies
line 26 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 410 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 67 different companies
line 595 lacunads.com, LCc6b8b1c8aca38e6f, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies name in sellers.json: vungle domain in sellers.json: vungle.com
line 686 ushareit.com, LCc6b8b1c8aca38e6f, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies name in sellers.json: vungle domain in sellers.json: vungle.com
line 704 olaex.biz, 100005, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 1492 vidazoo.com, 682c2398788ffecb2b2afc37, DIRECT, b6ada874b4d7d0b2
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: POWERENGINE PTE.LIMITED domain in sellers.json: zmaticoo.com
line 1493 connatix.com, 1987050886044473, DIRECT, 2af98acdee0e81ed
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: ZMATICOO INC domain in sellers.json: zmaticoo.com
line 1511 start.io, 150505487, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: zMaticoo.com domain in sellers.json: zmaticoo.com
line 1512 risecodes.com, 66bca72035bff70001caa46f, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: zMaticoo domain in sellers.json: zmaticoo.com
line 1513 lijit.com, 517272, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 27 different companies name in sellers.json: zMaticoo domain in sellers.json: zmaticoo.com
line 1514 viralize.com, 6596, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Overwolf Ltd. (Gaming - Global) domain in sellers.json: overwolf.com
line 1515 showheroes.com, 6596, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Overwolf Ltd. (Gaming - Global) domain in sellers.json: overwolf.com
line 1516 insticator.com, ClientUUID, DIRECT, b3511ffcafb23a32
→ observed: the same account is marked DIRECT by 5 different companies
line 1517 oko.uk, ClientUUID, DIRECT, b3511ffcafb23a32
→ observed: the same account is marked DIRECT by 5 different companies
line 1518 vdo.ai, 915813759, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 1550 thebrave.io, 1234715, DIRECT, c25b2154543746ac
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Learnings CO. domain in sellers.json: learnings.ai
line 1551 rtbdemand.com, 23110629672, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 1553 rubiconproject.com, 26884, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 13 different companies
line 1554 nexverse.ai, 24205, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: VDO.ai domain in sellers.json: vdo.ai
line 1570 yandex.com, 305143219, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1571 xapads.com, 160200, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 1572 google.com, pub-2749054827332983, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: GreedyGame Inc.
line 1574 aps.amazon.com, 822c7bc2-d58f-4911-b8a2-95ee49e044c8, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Xapads Media Pvt Ltd domain in sellers.json: xapads.com
line 1585 video.unrulymedia.com, 469734233, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: OKO Digital Ltd domain in sellers.json: oko.uk