Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.
warning
DIRECT lines pointing to intermediaries
3−15 pts
The line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.
How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.
Evidence (3)
line 40 bidmachine.io, 138, DIRECT #inmobi
→ seller_type=INTERMEDIARY seller_name=Pubnative Test Video
line 41 bidmachine.io, 35, DIRECT #inmobi
→ seller_type=INTERMEDIARY seller_name=Algorix SDK
line 42 bidmachine.io, 59, DIRECT #inmobi
→ seller_type=INTERMEDIARY seller_name=Pubnative SSP API
warning
Seller IDs not listed in the ad system's sellers.json
6−12 pts
The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.
How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (6)
line 25 algorix.co, 60095, RESELLER, 5b394c12fea27a1d #inmobi
→ sellers_json=https://algorix.co/sellers.json
line 35 axonix.com, 55724, RESELLER #inmobi
→ sellers_json=https://axonix.com/sellers.json
line 84 pubmatic.com, 157558, RESELLER, 5d62403b186f2ace #inmobi
→ sellers_json=https://pubmatic.com/sellers.json
line 94 pubmatic.com, 161373, RESELLER, 5d62403b186f2ace #inmobi
→ sellers_json=https://pubmatic.com/sellers.json
line 113 smaato.com, 1100050739, RESELLER, 07bcf65f187117b4 #inmobi
→ sellers_json=https://smaato.com/sellers.json
line 119 smartclip.net, 12358, RESELLER #inmobi
→ sellers_json=https://smartclip.net/sellers.json
info
DIRECT accounts registered to another domain
5−8 pts
Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.
How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (5)
line 11 rubiconproject.com, 20328, DIRECT, 0bfd66d529a55807
→ seller_domain=microsoft.com seller_name=Microsoft Online, Inc.
line 12 themediagrid.com, OU86CZ, DIRECT, 35d5010d7789b49d #criteo
→ seller_domain=microsoft.com seller_name=Microsoft Corporation
line 13 triplelift.com, 12380, DIRECT, 6c33edb13117fd86
→ seller_domain=microsoft.com seller_name=MSN
line 14 triplelift.com, 5936, DIRECT, 6c33edb13117fd86
→ seller_domain=microsoft.com seller_name=Outlook
line 125 themediagrid.com, FH3TKJ, DIRECT, 35d5010d7789b49d #inmobi
→ seller_domain=algorix.co seller_name=ALGORIX TECHNOLOGY PTE LTD
info
No OWNERDOMAIN declared
1−2 pts
app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.
How to fixAdd OWNERDOMAIN=<your company domain> to the file.
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