iOS · NBA MEDIA VENTURES, LLC

NBA: Live Games & Scores

Developer URL: https://www.nba.com/
app-ads.txt: https://www.nba.com/app-ads.txt · 200
Checked: Oct 7, 2026

78/100

68 lines · 50 verified against sellers.json

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

Seller IDs not listed in the ad system's sellers.json

6 −10 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (6)

line 18     infolinks.com, 3446549, DIRECT
             → sellers_json=https://infolinks.com/sellers.json
line 26     adelement.com, 48612, DIRECT
             → sellers_json=https://adelement.com/sellers.json
line 31     elixirvideo.co, 6505, DIRECT
             → sellers_json=https://elixirvideo.co/sellers.json
line 34     pubgrowth.com, 50282, DIRECT
             → sellers_json=https://pubgrowth.com/sellers.json
line 37     ubrikvideo.com, 420474, DIRECT
             → sellers_json=https://ubrikvideo.com/sellers.json
line 39     smrtconnect.com, 820596, DIRECT
             → sellers_json=https://smrtconnect.com/sellers.json

warning

DIRECT lines for seats the publisher doesn't own

8 −8 pts

DIRECT should mean the publisher controls the account. These seats are listed as intermediaries by the ad system itself, or are labeled DIRECT by many unrelated companies, so they belong to a reseller. Buyers who prefer DIRECT paths end up paying for an extra hop.

How to fixUse DIRECT only for accounts your company controls. Ask each partner whether the seat is yours; if not, change the line to RESELLER.

Evidence (8)

line 9      freewheel.tv, 538917, DIRECT, 82507eb6a3d86ba0
             → why=the same seat is labeled DIRECT by 5 different companies
line 14     rubiconproject.com, 28037, DIRECT, 0bfd66d529a55807
             → why=sellers.json lists the seat as INTERMEDIARY  seat_owner=Google  seat_domain=google.com
line 16     pubmatic.com, 168056, DIRECT, 5d62403b186f2ace
             → why=sellers.json lists the seat as INTERMEDIARY  seat_owner=NBA OB (via EB)  seat_domain=google.com
line 64     freewheel.tv, 532789, DIRECT
             → why=the same seat is labeled DIRECT by 5 different companies
line 66     springserve.com, 2065, DIRECT, a24eb641fc82e93d
             → why=the same seat is labeled DIRECT by 5 different companies
line 68     telaria.com,4j6ys-dxiqg,DIRECT,1a4e959a1b50034a
             → why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 4 different companies  seat_owner=Fanserv - Exclusive  seat_domain=fanserv.com
line 69     tremorhub.com,4j6ys-dxiqg,DIRECT,1a4e959a1b50034a
             → why=sellers.json lists the seat as INTERMEDIARY; the same seat is labeled DIRECT by 4 different companies  seat_owner=Fanserv - Exclusive  seat_domain=fanserv.com
line 75     freewheel.tv, 510839, DIRECT
             → why=the same seat is labeled DIRECT by 13 different companies

info

DIRECT accounts registered to another domain

8 −4 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (8)

line 53     fanserv.com, 1018, DIRECT
             → seller_domain=segplus.com  seller_name=SEG Plus
line 54     fanserv.com, 1024, DIRECT
             → seller_domain=plus.suns.com  seller_name=Phoenix Suns
line 55     fanserv.com, 1025, DIRECT
             → seller_domain=watch.pelicans.com  seller_name=New Orleans Pelicans
line 57     fanserv.com, 1035, DIRECT
             → seller_domain=gothamsports.com  seller_name=New York Knicks via MSG
line 59     fanserv.com, 1008, DIRECT
             → seller_domain=altitudeplus.com  seller_name=Denver Nuggets via Altitude Sports
line 63     fanserv.com, 1034, DIRECT
             → seller_domain=spacecityhn.com  seller_name=Houston Rockets via Space City
line 73     telaria.com,19flt-l5wlr,DIRECT,1a4e959a1b50034a
             → seller_domain=weather.com  seller_name=The Weather Channel
line 74     tremorhub.com,19flt-l5wlr,DIRECT,1a4e959a1b50034a
             → seller_domain=weather.com  seller_name=The Weather Channel

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (15)

line 6      freewheel.tv, 535339, DIRECT
             → sellers_json=HTTP 403
line 7      freewheel.tv, 535339-523319, DIRECT
             → sellers_json=HTTP 403
line 9      freewheel.tv, 538917, DIRECT, 82507eb6a3d86ba0
             → sellers_json=HTTP 403
line 10     freewheel.tv, 538917, RESELLER, 82507eb6a3d86ba0
             → sellers_json=HTTP 403
line 19     appnexus.com, 3251, RESELLER
             → sellers_json=HTTP 403
line 23     openx.com, 543174347, RESELLER, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 30     freewheel.tv, 534468-r-523319, RESELLER
             → sellers_json=HTTP 403
line 44     appnexus.com, 11450, RESELLER
             → sellers_json=HTTP 403
line 46     openx.com, 569741771, DIRECT, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 47     openx.com, 567880431, DIRECT, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 48     openx.com, 569741772, DIRECT, 6a698e2ec38604c6
             → sellers_json=HTTP 403
line 64     freewheel.tv, 532789, DIRECT
             → sellers_json=HTTP 403
line 65     freewheel.tv, 532789, RESELLER
             → sellers_json=HTTP 403
line 72     freewheel.tv, 539372, RESELLER
             → sellers_json=HTTP 403
line 75     freewheel.tv, 510839, DIRECT
             → sellers_json=HTTP 403

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