DIRECT lines for seats the publisher doesn't own
1 −2 ptsDIRECT should mean the publisher controls the account. These seats are listed as intermediaries by the ad system itself, or are labeled DIRECT by many unrelated companies, so they belong to a reseller. Buyers who prefer DIRECT paths end up paying for an extra hop.
Evidence (1)
line 19 rubiconproject.com,26232,DIRECT, 0bfd66d529a55807
→ why=sellers.json lists the seat as INTERMEDIARY seat_owner=Google seat_domain=google.com