Peacock TV: Stream TV & Movies supply chain report

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

Seller IDs not listed in the ad system's sellers.json

5 −18 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (5)

line 13     tremorhub.com, h9i8-0noqr, RESELLER, 1a4e959a1b50034a
             → sellers_json=https://tremorhub.com/sellers.json
line 44     smaato.com, 1100047232, DIRECT, 07bcf65f187117b4
             → sellers_json=https://smaato.com/sellers.json
line 46     themediagrid.com, OWXYER, DIRECT, 35d5010d7789b49d
             → sellers_json=https://themediagrid.com/sellers.json
line 70     aps.amazon.com, 3d45668-23d1-4eca-a762-4c4c87f95e23, DIRECT
             → sellers_json=https://aps.amazon.com/sellers.json
line 122    applovin.com, 900001, DIRECT
             → sellers_json=https://applovin.com/sellers.json

warning

DIRECT lines pointing to intermediaries

1 −2 pts

The line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.

How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.

Evidence (1)

line 37     lijit.com, 491414, DIRECT, fafdf38b16bf6b2b #SOVRN
             → seller_type=INTERMEDIARY  seller_name=LG Ads Solutions

warning

Malformed lines

1 −1 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].

Evidence (1)

line 128    Last Modified: 2026-07-17
             → reason=fewer than 3 fields

info

DIRECT accounts registered to another domain

21 −8 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (21)

line 42     tremorhub.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → seller_domain=samsung.com  seller_name=Samsung Ads
line 48     video.unrulymedia.com, 68435550, DIRECT, a670c89d4a324e47
             → seller_domain=samsungtvplus.com  seller_name=Samsung Electronics America Inc (Samsung Ads)
line 50     pubmatic.com, 161390, DIRECT, 5d62403b186f2ace
             → seller_domain=samsung.com  seller_name=SAMSUNG ELECTRONICS CO., LTD.
line 51     pubmatic.com, 161903, DIRECT, 5d62403b186f2ace
             → seller_domain=samsung.com  seller_name=SAMSUNG ELECTRONICS CO., LTD.
line 53     lkqd.net, 1100053830, DIRECT, 59c49fa9598a0117
             → seller_domain=samsung.com  seller_name=Samsung
line 54     beachfront.com, 15104, DIRECT, e2541279e8e2ca4d
             → seller_domain=samsung.com  seller_name=Samsung
line 55     triplelift.com, 13806, DIRECT, 6c33edb13117fd86
             → seller_domain=samsungtvplus.com  seller_name=Samsung Ads
line 60     Google.com, pub-4616198077807596, DIRECT, f08c47fec0942fa0
             → seller_domain=samsung.com  seller_name=Samsung Electronics America, Inc.
line 64     tremorhub.com,oyz9g-fb5cv,DIRECT,1a4e959a1b50034a
             → seller_domain=vizio.com  seller_name=Vizio
line 65     pubmatic.com, 159942, DIRECT, 5d62403b186f2ace
             → seller_domain=vizio.com  seller_name=Vizio
line 67     xandr.com, 12059, DIRECT
             → seller_domain=vizio.com  seller_name=VIZIO Services, LLC
line 71     google.com, pub-5823310977760966, DIRECT, f08c47fec0942fa0
             → seller_domain=vizio.com  seller_name=Vizio Services, LLC
line 75     tremorhub.com,2auap-zihku,DIRECT,1a4e959a1b50034a
             → seller_domain=lgads.tv  seller_name=LG Ads - US
line 80     aps.amazon.com, 3cab7e20-1a9a-4221-a389-27d9ed778a8d, DIRECT
             → seller_domain=xumo.com  seller_name=Xumo
line 81     beachfront.com, 5825, DIRECT, e2541279e8e2ca4d
             → seller_domain=xumo.com  seller_name=XUMO, LLC
line 90     pubmatic.com, 165763, DIRECT, 5d62403b186f2ace
             → seller_domain=xumo.com  seller_name=Xumo
line 92     sharethrough.com, uAtpmz8p, DIRECT, d53b998a7bd4ecd2
             → seller_domain=xumo.com  seller_name=Xumo - Publica - oRTB - O&O
line 93     sharethrough.com, Uwwr1AK9, DIRECT, d53b998a7bd4ecd2
             → seller_domain=xumo.com  seller_name=Xumo O&O CTV - TAM
line 95     tremorhub.com, 73aj2-g3sll, DIRECT, 1a4e959a1b50034a
             → seller_domain=xumo.com  seller_name=Xumo
line 96     triplelift.com, 14558, DIRECT, 6c33edb13117fd86
             → seller_domain=xumo.com  seller_name=Xumo
line 97     video.unrulymedia.com, 1060189675, DIRECT
             → seller_domain=xumo.com  seller_name=Xumo