DIRECT lines inconsistent with public data
296 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 296)
line 105 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 127 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 146 adsyield.com, 1233, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 25 different companies name in sellers.json: Unity domain in sellers.json: unity.com
line 676 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies
line 817 fyber.com,INSERT PUBLISHER ID,DIRECT
→ observed: the same account is marked DIRECT by 7 different companies
line 867 google.com,pub-7279990999620104,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 28 different companies
line 1041 inmobi.com, 445a21be4613492a9545763b8c4bc548, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 65 different companies
line 1152 krushmedia.com, AJxF6R192a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Admixer domain in sellers.json: admixer.com
line 1160 lacunads.com,LCc6b8b1c8aca38e6f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies name in sellers.json: vungle domain in sellers.json: vungle.com
line 1379 onetag.com, 7d9af0b85b5070e, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 38 different companies name in sellers.json: AdsYield Inc domain in sellers.json: adsyield.com
line 1381 onetag.com, 82e44d118b79600, DIRECT
→ observed: the same account is marked DIRECT by 79 different companies
line 1468 opera.com, pub11079554715136, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 61 different companies
line 1475 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 33 different companies
line 1624 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 1635 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 1650 pubmatic.com, 162223, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 25 different companies name in sellers.json: Opera domain in sellers.json: opera.com
line 1910 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1945 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 1946 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 2073 sharethrough.com, nJscjtOy, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 2111 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 2129 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: topon domain in sellers.json: toponad.net
line 2342 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 2378 themediagrid.com, 81MGSH, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2383 themediagrid.com, NG9STC, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 55 different companies name in sellers.json: ADLOGIC TECHNOLOGY PTE. LTD domain in sellers.json: mintegral.com